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The Revenge of Analog: Real Things and Why They Matter by David Sax

The Revenge of Analog: Real Things and Why They Matter by David Sax

$25.99

Why am I leaving Reboot Shop?

A funny thing happened on the way to the digital utopia. As author David Sax writes, we’ve begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.

David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who’ve found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.

Sax’s work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life—and the robust future of the real world outside it.

Details & Dimensions

Hardcover: 304 pages
Measures 6.5 x 1.2 x 9.3 inches

About the Artist

David Sax is a freelance writer specializing in business and food. His work has appeared in the New York Times, Bloomberg Businessweek, Saveur, The Grid Toronto, and other publications. He is the author of Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen and The Tastemakers, a book exploring the business and culture of food trends. He has won a James Beard Award for writing and literature. David is a member of the Reboot Network.


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